Hubskyi Oleksii

UX Designer & Design Manager

LinkedIn

About

Highly accomplished UX Designer and Design Manager with over 10 years of experience, adept at driving user-centric design processes and guiding cross-functional teams to deliver high-quality digital products. Expert in user research methodologies and design thinking principles, consistently developing and executing UX strategies that make a positive impact. Proven leader in managing and mentoring design teams, fostering collaborative environments, and effectively communicating design decisions to stakeholders. Successfully led projects across diverse industries including e-commerce, FinTech, AdTech, and automotive, with extensive experience in both agile and waterfall methodologies within remote and distributed team settings.

Work Experience

Lead Designer

EPAM Systems

Nov 2024 - Dec 2024

Driving UX/UI design initiatives for a leading financial information services provider in the USA, focusing on delivering innovative and user-centric solutions.

  • Leading the design of complex financial information systems.
  • Collaborating with product and engineering teams to define and implement user experiences.

Lead Designer

Star

Jan 2021 - Oct 2024

Led comprehensive UX/UI design efforts for automotive and enterprise projects, overseeing design strategy and ensuring high-quality deliverables.

  • Developed and executed user experience design strategies for critical automotive and enterprise solutions.
  • Mentored and guided design team members, fostering skill development and project excellence.
  • Ensured the delivery of top-quality design projects, meeting client expectations and business objectives.

Lead Experience Designer

EPAM Systems

Dec 2020 - Dec 2021

Directed UX/UI design for financial enterprise projects, focusing on team management, performance alignment, and skill development.

  • Managed and led a team of UX/UI designers for large-scale financial enterprise projects.
  • Prepared designers for skill assessments, contributing to professional growth and team capability.
  • Planned and aligned OKRs (Objectives and Key Results) to ensure team performance met company objectives.

Head of Design Department

EVO

Feb 2012 - Nov 2020

Spearheaded design initiatives for B2C and B2B e-commerce platforms, building and leading a high-performing design department.

  • Led and expanded the design department, focusing on strategic design initiatives for B2C and B2B e-commerce projects.
  • Implemented mentorship programs and fostered team growth, enhancing design capabilities and retention.
  • Ensured successful project execution and delivery of impactful digital experiences across multiple platforms.

Designer

Aimbulance

Jan 2011 - Feb 2012

Designed engaging and brand-aligned promotional and advertising websites, collaborating closely with cross-functional teams.

  • Created visually compelling and user-friendly promotional and advertising websites.
  • Collaborated effectively with cross-functional teams to deliver impactful digital experiences.
  • Ensured designs aligned with brand guidelines and marketing objectives.

Designer and HTML Coder

Brainberry

Feb 2008 - Jan 2011

Contributed to web development projects as a designer and HTML coder, building foundational skills in digital product creation.

  • Designed and coded web interfaces, demonstrating proficiency in HTML.
  • Supported various digital projects from concept to implementation.
  • Gained experience in front-end development and design integration.

Designer and HTML Coder

IT-lynx

Oct 2005 - Sep 2008

Developed and implemented web designs, applying HTML coding skills to bring digital concepts to life.

  • Executed design concepts and translated them into functional web pages using HTML.
  • Collaborated on various digital projects, enhancing user interface and experience.
  • Built foundational expertise in web design and front-end development.

Education

Information Technologies and Systems

Institute of Information Technologies and Systems of the National Academy of Sciences of Ukraine

N/A

Sep 2022 - Sep 2025

Technological Process Automation

Kyiv National University of Construction and Architecture

N/A

Sep 2001 - Jun 2006

Certificates

EF SET English Certificate, C1 ADVANCED

EF SET

Jan 2023

Creating Value Through Customer Experience

Anastasia Vladychynska (kmbs)

Jun 2021

Holistic leadership from the point where the future emerges

Vytautas Buciunas

Jun 2021

Integral dynamics

Valerii Pekar

Jun 2021

Design without Design

Anton Schnaider

Jun 2021

Projects

Ideation for an In-Vehicle Infotainment System (Japanese OEM)

Jan 2020 - Dec 2020

Conducted ideation and conceptualization for an advanced in-vehicle infotainment system for a major Japanese automotive OEM, focusing on intuitive user interaction and future mobility needs.

Concept of 3D-Based HMI Vision (German OEM)

Jan 2020 - Dec 2020

Developed an innovative concept for a 3D-Based Human-Machine Interface (HMI) vision system for a leading German automotive OEM, pushing boundaries in in-vehicle user experience.

Unified Digital Platform for Global AdTech Company

Jan 2019 - Dec 2019

Led the design of a comprehensive unified digital platform for a global AdTech company, enhancing user experience and consolidating functionalities.

Self-service terminal for Pharmacy 911

Jan 2018 - Dec 2018

Designed and developed a user-friendly self-service terminal for Pharmacy 911, streamlining customer interactions and improving operational efficiency.

An Online Payment Service for E-commerce

Jan 2018 - Dec 2018

Designed an online payment service for e-commerce, ensuring secure and seamless transaction experiences.

EVO (UX/UI, Logo & Identity Design)

Jan 2016 - Dec 2018

Contributed to the UX/UI, logo, and identity design for EVO, a prominent digital platform, ensuring brand cohesion and intuitive user interfaces.

EVO Summer Python Lab (Logo & Identity Design)

Jun 2018 - Aug 2018

Designed the logo and identity for EVO's summer Python lab, establishing a distinct visual brand for the program.

Kabanchik (UI)

Jan 2017 - Dec 2017

Developed the user interface for Kabanchik, focusing on creating an intuitive and efficient platform for service requests.

Prom.ua (UX/UI, Logo & Identity Design)

Jan 2015 - Dec 2017

Contributed to the UX/UI, logo, and identity design for Prom.ua, a major e-commerce platform, enhancing brand consistency and user engagement.

Prom Платёж (Case Study)

Jan 2015 - Dec 2017

Conducted a case study and design for Prom's payment system, optimizing the user flow and security for online transactions.

Кабинет Продавца Prom.ua (UX/UI)

Jan 2015 - Dec 2017

Designed the UX/UI for the Prom.ua Seller's Cabinet, improving seller tools and overall management efficiency.

Prom CMS (UX/UI)

Jan 2015 - Dec 2017

Designed and optimized the UX/UI for Prom CMS, improving content management workflows and usability for administrators.

Dressa (UX/UI, Logo & Identity Design)

Jan 2014 - Dec 2014

Executed UX/UI, logo, and identity design for Dressa, enhancing its online presence and user experience.

Территория Esquire (Landing Page Design)

Jan 2013 - Dec 2013

Designed the landing page for Территория Esquire, optimizing for user engagement and content presentation.

Pepsi Mobile Moments (UI)

Jan 2012 - Dec 2012

Developed the user interface for Pepsi mobile moments, enhancing the mobile experience for users.

Luck Out Club (UI & Logo)

Jan 2011 - Dec 2011

Designed the UI and logo for Luck Out Club, creating a cohesive and engaging brand identity.

Christina Gubskaya (Web Page Design)

Jan 2010 - Dec 2010

Designed the web page for Christina Gubskaya, focusing on aesthetics and user experience for a personal brand.

Languages

Ukrainian (Native) , English (Proficient) , Russian (Fluent)

Skills

Design Leadership

  • Design Team Management
  • Mentoring
  • Coaching
  • Promoting Talent
  • Design Project Management
  • Presale Management
  • Deliverable Quality
  • Resource Estimation
  • Timescale Management

UX/UI Design

  • Human-Centered Product Development
  • User Research
  • Context Research
  • Value Proposition Design
  • Interaction Design
  • User Interface Design
  • User Testing
  • Customer Journey Mapping (CJM)
  • Prototyping

Methodologies

  • Jobs-to-be-Done (JTBD)
  • Interviewing
  • Scrum
  • Agile
  • Waterfall

Design Tools

  • Figma
  • Sketch
  • Adobe Creative Suite (Photoshop, Illustrator, After Effects)
  • Principle
  • Maze
  • InVision
  • Axure
  • Zeplin
  • Tilda
  • Miro
  • Draw.io

Project Management Tools

  • JIRA
  • Confluence
  • Trello
  • Notion

Web Technologies

  • HTML5
  • CSS

Work Environment

  • Remote Work
  • Hybrid Work
  • Distributed Teams

Interests

Fitness

  • Running
  • Swimming